Funeral Partners launch into TV advertising! From March 2023, Sky TV and Virgin Media audiences will be seeing a lot of Maureen and Brenda, the lead characters of the new television adverts for Funeral Partners’ Choice Funeral Plans.
FIVEfoot8 have been integral to getting this TV campaign off the ground. A shift from our regular press activities with this long-standing client, it has involved months of meticulous planning to ensure the ads are delivered to a specific audience in selected areas via Sky’s AdSmart platform.
The premise of the new adverts, produced by the How Now creative agency, sees the witty duo making wry comments about the choices and details of their friends’ funerals. The key aim of this campaign is to raise awareness of Choice Funeral Plans in the local communities that Funeral Partners serve, highlighting, with light humour, what could happen if you don’t plan your funeral in advance.
Funeral Partners was founded in 2007 to fill the need for a well-run, high-quality group of funeral directors that would provide communities with a service that could be relied upon nationwide. FIVEfoot8 support Funeral Partners, the third largest funeral services provider in the UK, by planning and implementing the local media campaigns for all their 225+ funeral homes.
