Nomo Bank’s UK launch campaign, orchestrated by FIVEfoot8, delivered brand messaging to customers through clever targeting. Digital signs in the arrivals at Heathrow Airport T2 reached out to Kuwaiti visitors to the UK. In addition, Digi-vans drove through London districts frequented by Nomo Bank’s Middle Eastern customers, focusing on their favourite hotels, including The Dorchester and Hilton Park Lane, and restaurants such as Coya and Novikov.
Nomo Bank | UK launch campaign
