In 2017, Raymond Weil collaborated with the Bowie Estate to create a unique timepiece that celebrated the life of the legendary musician, David Bowie.
The watch was designed to convey the personality of David Bowie, using intricate design cues that relate to the musician, such as the thunder bolt and his iconic logo created by Andy Warhol. A unique piece of Terry O’Neil artwork was portrayed on the global advertising campaign and is featured on the case back of the watch, with only the wearer to know its there…
FIVEfoot8 orchestrated the UK launch campaign in Edinburgh at Chisholm Hunter’s new flagship store on Princes Street. In a coordinated campaign, the Terry O’Neil artwork projection was flashed onto Edinburgh castle, followed by a take over of all the digital 6-sheets along this prominent shopping street, with the projection resting on the store frontage for the evening event.
